Nowadays, Smartphones and tablets have effectively changed the scenario of the e-commerce industry. The marketing strategies of small and large companies have shifted to become more mobile-focused as customers have rapidly adopted mobile shopping. Rather than creating a responsive version of a particular website, more and more business owners are wisely invading into the mobile market by introducing their smartphone app.
Today, eCommerce companies are striving hard to enhance the user experience on smartphones with a reliable tech infrastructure using mobile apps. But not all mobile apps are designed equally. While scrolling through the iOS App Store, you’ll find numerous offerings that are a waste of money from companies and worthless to users. According to the Global App User Survey, 49.3% of customers’ decision to download an app is affected by its features and 48.9% by description. When setting up a mobile e-commerce app, there are many features to take into the account.
This article uncovers some of the best features that your mobile app should have:
1. Provide simple and uncluttered navigation
A significant thing to remember while creating an eCommerce mobile application is the screen size and content. So, always go with the simple and uncluttered home page layout to simplify this discovery process. As mobile screens have a confined space, you should ensure that your products are not cramming up space. Besides, display your brand’s features and value without compromising on the design.
2. Create onboarding as engaging as possible
A user-friendly app should have a minimalistic design that is created according to the brand’s philosophy. A new user should be able to know what your brand is all about from the first impression. It is especially necessary for an eCommerce brand that user recognize the brand instantly. An interactive onboarding invites a user with the exciting features as well as the memorable tagline that reveals what the brand is all about.
3. Leverage customers’ trust Without Overcrowding
Customers always want to see the thing that they can trust without being over-fed with it. In short, consumers are looking for some information that is trustworthy as well as convincing. Your mobile app should keep the customers up-to-date with the latest sales along with snowfall reports. Moreover, you can add customer reviews on the product page where the customers can also sort by most useful, highest, lowest or the latest survey.
According to the recent survey, 85% of customers prefer a mobile phone application over a responsive website. Being an eCommerce business owner, if you are serious about improving sales and reach, you must consider having a mobile application. Nextgen Technology is a creative web and mobile app development company providing quality iPad, Android, and iPhone app development services.
The highly experienced team at Nextgen first understands your ideas and preferences regarding your mobile business app and then creates a fantastic product. Besides, on the feedback from our valuable customers, we modify the concept and deliver the user-friendly mobile application for your business.